Meet Our Founder: Bruce Adams

In 2001, Bruce Adams embarked on a groundbreaking journey by establishing the first Australian-run not-for-profit cricket academy in India. The Bruce Adams Cricket Academy, located in the heart of tribal Chhindwara, Madhya Pradesh, has provided housing, education, and cricket training to over 1500 students. This pioneering effort was driven by Bruce’s passion for cricket and his commitment to community development.

Legacy of Excellence

Bruce has built an outstanding career as a cricket coach, known for his dedication and expertise in developing young talent. Over the years, he has worked at some of India’s most prestigious cricket academies, helping numerous junior players reach their potential and vie for spots in the Ranji Trophy. His son, Jack Adams, continues this legacy as the director of Adams Cricket Academy. Under Jack’s leadership and with the partnership of Kunal Lal from MatchCraft Sports Management, the academy has successfully organized four tours to India, enhancing its reputation and commitment to cricket excellence.

Our story took a significant turn when Bruce Adams met Madan Lal, a former Indian cricketer and a respected figure in the cricketing world. This meeting marked the beginning of a fruitful collaboration, bringing together Australian and Indian cricketing expertise. Madan Lal’s invaluable insights and coaching methodologies have enriched our academy’s training programs, making them more robust and effective.

Together, we established the Amenity Madan Lal Residential Cricket School in Rudrapur, Uttarakhand. This premier institution offers world-class training facilities, modern classrooms, and comfortable accommodations, creating a balanced and enriching environment for young cricketers. Our partnership with the Madan Lal family underscores our commitment to developing the next generation of cricket talent, blending international coaching standards with legendary expertise.

Adams Cricket Academy Team


Bruce Adams



Jack Adams



Kuunal Lal


madan-lal (1)

Madan Lal


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Junior Players Coached in India
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Why Choose Adams Cricket Academy?

Global Exposure

We provide opportunities for students to gain international exposure through tours. These tours foster international friendships, cultural immersion, historical learning and sightseeing, enhancing players’ development and personal growth.

Advanced Training

Our academies features top-tier facilities and innovative coaching methods aligned with international cricketing standards. Personalised training programs are designed to cater to each student’s individual strengths and needs, ensuring optimal development.


Being part of Adams Cricket Academy means joining a community that supports and encourages each other through every step of the journey. Our network of coaches and alums actively mentors new students, shares insights, and fosters a supportive environment.

“Cricket has been my life’s passion, and sharing that love for the game with the next generation of players is truly an honour. I am delighted to be a part of the Adams Cricket Academy team, helping young cricketers realize their dreams and reach their potential on and off the field. Together, we’ll create memorable cricket experiences that will last a life time.”

Kapil Dev

Join Our Legacy

Become part of a cricket academy that’s more than just sports training. At Adams Cricket Academy, we equip our students with the skills to excel in cricket and life, fostering growth as athletes and as individuals. Here, you don’t just play cricket; you live it, learn it, and propagate it.